HomeService AreasAustin, TX
Now Serving Central Texas

Bookkeeping & financial control for Austin, TX field-service owners.

Clean, reconciled books and real advisory — built for Central Texas trades. See exactly where your books stand, and what the gaps are costing you.

Start Your Diagnostic — $199See how it works

A straight answer on your books, usually within the same business day — without a lengthy intake or required sales call.

Our promise: if the Diagnostic doesn't show you something worth more than the $199, it's on us.

Prefer to talk first? Book a 15-minute call.

Veteran-owned 1,400+ tax & accounting clients ★★★★★ 5.0 Google rating Secure financial connection
Local to Central Texas

Bookkeeping & financial control in Austin, TX

Westen Advisory brings veteran-owned bookkeeping and financial control to Austin field-service owners — HVAC, plumbing, electrical, landscaping, fencing, and pest control businesses riding one of the fastest-growing markets in the country. We deliver monthly bookkeeping, QuickBooks cleanup, reconciliation, and real owner advisory, built for how Central Texas trades actually run.

Austin doesn't slow down. Explosive growth along the I-35 corridor and out into Round Rock, Cedar Park, Georgetown, Pflugerville, Leander, Buda, and Kyle means new rooftops, new pools, new fences, and new HVAC systems every week — and owners whose money never stops moving. Long, hot Hill Country summers keep AC, irrigation, pool, and pest crews booked, while a construction boom drives demand for electrical, plumbing, and fencing.

That growth is an opportunity — and a trap if your books can't keep up. We give Austin owners clean books every month, job- and route-level profitability, and a real advisor who helps you grow — not just a bookkeeper who records what already happened.

Now serving
Central Texas
Same day
Diagnostic results
$199
To get started
AustinRound RockCedar ParkGeorgetownPflugervilleLeanderBudaKyleDripping SpringsLakeway
Advisory, not just bookkeeping

Finally know what your numbers mean

Clean books are table stakes. Every month, your Advisory turns them into the answers that actually run a field-service business — and more.

01 · Cash flow

Is money coming in faster than it's going out?

Know your real cash position and runway — before payroll week, a slow season, or a big equipment buy catches you off guard.

In$62k
Out$48k
Runway3.2 months
02 · Jobs & profitability

Which jobs actually make money?

See profit by job, crew, and service line — so you can find what quietly loses money and price the next job with confidence.

03 · What to do next

Your next move, in plain English

Not just a report — a short monthly action plan. The two or three things worth doing this month, and why they matter.

Raise route pricing 6% — margins slipping vs. fuel
Chase $8.4k in receivables over 60 days
Set aside $5.2k now for Q3 estimated taxes
Start here

Get a straight answer on your books — for $199.

Order the Diagnostic, connect securely, and get your Financial Control Score, the exact gaps we found in plain English, and what they're costing you — right in your Austin, TX client portal — usually within the same business day. One-time. No obligation beyond the review.

Start Your Diagnostic — $199 →

Prefer to talk first? Book a 15-minute call.

$199
one-time Diagnostic
Full health score of your books
Every gap, in plain English
What the gaps are costing you
One-click path to your plan
Self-serve onboarding

Online, fast, and low-risk

No long forms. No required sales call. Getting started takes a few minutes.

1

Sign up

A few minutes with your business basics.

2

Order Diagnostic

Your $199 review — no obligation.

3

Connect securely

Complete the secure onboarding process and provide the financial access needed for your review.

4

Get your score

Your gaps & costs, in your portal — usually the same business day.

5

Move forward

Your plan & price, one click away.

Why Westen is different

The only financial partner built for the trades

Westen began as a tax & accounting firm serving 1,400+ businesses. It's evolved into a financial-control service built exclusively for field-service owners — plumbing, HVAC, electrical, landscaping, fencing, and pest control.

A score you can actually trust

Your Financial Control Score is proven against your real bank and card activity — not just what's typed into your accounting software. Books you can trust, not rubber-stamped ones.

Numbers that run the trades

Job profitability, route profitability, revenue per technician — the field-service numbers that actually run your business, in plain English.

Reliable closes, on time

Accurate monthly closes and clear reporting, backed by real advisors — so you're leading with your numbers instead of chasing them.

What sets us apart

Advice that helps you grow — not just tidy books

Most bookkeepers stop at recording the past. Every month we tell you what changed, what it means, and the two or three moves worth making next — so your numbers help you decide, price, and plan.

Veteran-owned · Founded by a former field-service owner

The only financial partner built for the trades that keeps your books honest — and helps you grow.

The product is new. The 1,400-client practice behind it isn't.

Who we serve

Made for field-service businesses

Routes, crews, vehicles, payroll, supplies, and recurring customers create moving parts most bookkeepers miss. Field-service only — it's what we know.

Pest Control Pool Service HVAC Lawn & Landscaping Fencing Electrical Plumbing Roofing
★★★★★ 5.0 · Google Reviews

Real owners, real books

From an established tax & accounting practice — now built for field-service owners.

★★★★★

"Westen Advisory has been a great partner for Pest Pro Pest Solution. Rafael made everything simple, organized, and easy to implement, and gave us a clear action plan that was easy to follow."

JF
Josh Fleenor
President · Pest Pro Pest Solutions
★★★★★

"Westen Advisory was excellent to work with from start to finish. Rafael has a high level of understanding of accounting and field service companies. He made the process simple, organized, and easy to follow."

IM
Ian Morgan
CEO · HomeShield Pest Co
★★★★★

"Working with Westen Advisory has been a great experience. Rafael understands accounting, but also how field service companies actually operate. That made the entire process clear, practical, and useful."

MS
Matt Shartzer
Owner · So Flow Pool Services
★★★★★

"Rafael and the Westen Advisory team made everything simple from start to finish. He is knowledgeable, responsive, and easy to work with, and understands both accounting and the needs of field service companies."

AC
Adam Courter
Owner · On-Time Pool Service
★★★★★

"Rafael is great to work with. He cleaned up my books and saved me money that I didn't know I was losing. Highly recommend!"

P
Patricia P.
Tax Preparation Client
★★★★★

"James and his team are amazing. I have been working with them for three years. They are very professional and knowledgeable. I highly recommend them."

Jo
Jo Toku
Tax Preparation Client
★★★★★

"Best tax preparer I've ever worked with. He is very thorough and knowledgeable. He saved me a lot of money on my taxes. I highly recommend him."

C
Christine Bafundo
Tax Preparation Client
★★★★★

"Westen is by far the easiest and most convenient way to get your finances handled. I got to work directly with the founder, Rafael — he made it a clear step-by-step process and gave great instructions the whole way."

N
Nicolas Parenio
Tax Preparation Client

Austin, TX: stop guessing where the money went.

Start with the Diagnostic and find out exactly where your Austin, TX books stand — then decide what's next in one click.

Start Your Diagnostic — $199 →

Now serving Austin & Central Texas · veteran-owned.