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Jacksonville St. Augustine Nocatee Ponte Vedra St. Johns / Fruit Cove Serving Nationwide →
Free Financial Review
Serving Field-Service Owners Nationwide

Bookkeeping & Financial Control, Wherever You Operate

We're a remote, veteran-owned firm. Everything runs through QuickBooks Online and our secure client portal — so we deliver clean books and monthly financial control to field-service owners across the country, with local roots in Northeast Florida.

No long-term contracts · Free review before any work begins

★★★★★
5.0 Google
🌎
Nationwide
Remote-first
🎖️
Veteran-Owned
Owner-operated
📊
QuickBooks
ProAdvisor

Local Roots in Northeast Florida, Serving Owners Nationwide

How a remote firm keeps your books clean — no matter where you operate.

Westen Advisory is a veteran-owned firm based in Jacksonville, Florida that works with field-service owners across the country. Because everything runs through QuickBooks Online and our secure client portal, your location is never a barrier — we keep your books clean and current whether you're around the corner or across the country.

Northeast Florida — Where We're Local

We're based on the First Coast and serve field-service owners locally across Jacksonville and St. Johns County. If you're in our backyard, you get the same clean books and monthly financial control as everyone else — plus a firm that genuinely knows the area.

Explore our Northeast Florida pages: Jacksonville, St. Augustine, Nocatee, Ponte Vedra, and St. Johns / Fruit Cove.

Why Remote Works for Field-Service Bookkeeping

Your books live in QuickBooks Online, your documents and monthly action plan live in our client portal, and a real person answers the phone. Distance never changes the quality of the work — it just means we can specialize deeply in field-service economics and bring that expertise to owners anywhere in the country.

Industries We Specialize In

Deep, field-service-specific expertise — delivered remotely, nationwide.

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Pool Service

Route profitability, chemical costs, and recurring-revenue clarity for pool companies.

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Pest Control

Recurring contracts, route economics, and clean books for pest control operators.

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HVAC

Job costing and service-vs-install margins for HVAC contractors.

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Lawn & Landscaping

Route, crew, and seasonal cash-flow clarity for lawn and landscaping companies.

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Fencing

Job costing and project margins for fencing contractors.

What We Deliver Every Month

Everything you need to get your books clean and keep them that way.

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Monthly Bookkeeping

Reconciled accounts and categorized transactions in QuickBooks Online, every month.

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QuickBooks Cleanup & Catch-Up

Behind by months or years? We fix messy books and get you current.

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Financial Reporting

Owner dashboard plus a plain-language monthly summary of what to do next.

Account Reconciliation

We confirm your books match your bank, receipts, and payroll.

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Payroll Support

Clean recording of tech payroll so it's accurate in your books and at tax time.

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Owner Financial Control

Clean books, clear numbers, and guidance to run your routes with confidence.

What Monthly Financial Control Gives You

More than bookkeeping. A clear, current picture of your business — every month.

Clean Books, Every Month

Reconciled accounts and categorized transactions you can actually trust.

Book Reliability Review

We check that your numbers match reality — bank, receipts, payroll, all aligned.

Owner Dashboard

The metrics that matter, in one place — no spreadsheets, no guessing.

Monthly Action Summary

Plain-language guidance on what changed, what matters, and what to do next.

Cleanup & Catch-Up First

Behind on your books? We get you current before monthly control begins.

A Real Person Who Answers

Call or text year-round and reach someone who knows your business.

See If It's a Fit — Free Review →
★★★★★   5.0 · Google Reviews

What Clients Are Saying

Trusted by 1,400+ satisfied clients · Specialized in Field Service

★★★★★

"Westen Advisory has been a great partner for Pest Pro Pest Solution. Their client portal was a game changer for our business. It kept us in the know and gave us a clear action plan that was easy to follow. Rafael made everything simple, organized, and easy to implement."

JF
Josh Fleenor
President · Pest Pro Pest Solutions
Google · 1 week ago
★★★★★

"Westen Advisory was excellent to work with from start to finish. Rafael has a high level of understanding of accounting and field service companies. He made the process simple, organized, and easy to follow. I highly recommend Westen Advisory to any service business owner needing better financial guidance."

IM
Ian Morgan
CEO · HomeShield Pest Co
Google · 2 weeks ago
★★★★★

"Working with Westen Advisory has been a great experience. Rafael is professional, patient, and easy to work with. He understands accounting, but also understands how field service companies actually operate. That made the entire process feel clear, practical, and useful for our business. Highly recommend."

MS
Matt Shartzer
Owner · So Flow Pool Services LLC
Google · 1 month ago
★★★★★

"Rafael and the Westen Advisory team made everything simple from start to finish. He is knowledgeable, responsive, and easy to work with. He understands both accounting and the needs of field service companies. The whole process was clear, organized, and practical."

AC
Adam Courter
Owner · On-Time Pool Service Inc
Google · 2 months ago
★★★★★

"Rafael is great to work with. He cleaned up my books and saved me money that I didn't know I was losing. Highly recommend!"

P
Patricia P.
Tax Preparation Client
Google · 1 month ago
★★★★★

"James and his team are amazing. I have been working with them for 3 years. They are very professional and knowledgeable. I highly recommend them."

Jo
Jo Toku
Tax Preparation Client
Google · 2 months ago
★★★★★

"Best tax preparer I've ever worked with. He is very thorough and knowledgeable. He saved me a lot of money on my taxes. I highly recommend him."

C
Christine Bafundo
Tax Preparation Client
Google · 2 months ago
★★★★★

"Westen is by far the easiest and most convenient way to get your finances handled. Got to work directly with the founder Rafael — he made it a clear step-by-step process and gave great instructions the whole way."

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Nicolas Parenio
Tax Preparation Client
Google · 3 months ago
Rafael Gottardi, founder of Westen Advisory, serving field-service owners nationwide

Rafael Gottardi

Veteran-Owned · CPA Candidate · MBA · 1,400+ Clients Served

You're not handing your books to a faceless chain. You work directly with Rafael — a military veteran and former field-service owner who understands routes, crews, and trucks, and treats your numbers like they're his own. A real person who answers the phone.

Nationwide Bookkeeping FAQ

Yes — we're a remote firm and work with field-service owners nationwide. Everything runs through QuickBooks Online and our secure client portal, so your location is never a barrier.
Your books live in QuickBooks Online, your documents and monthly action plan live in our client portal, and a real person answers the phone or text. You get clean books and an owner summary every month — same as a local firm, without the geographic limits.
Yes — that's usually where we start. We clean up and catch up your bookkeeping in QuickBooks first, then move you into monthly financial control.
Pool service, pest control, HVAC, lawn care and landscaping, fencing, and other route- and crew-based field-service businesses. We understand the job costing and route economics specific to each.

Wherever You Operate, Get Control of Your Numbers

Start with a free financial review. We'll show you exactly where your books stand and where your real profit is — no matter where your business is located.

Start a Free Review →

Or call/text (904) 870-6887 · Serving field-service owners nationwide

📞 Call 📅 Free Review